Findfocus groups free#

Plenty of successful businesses don't use live videos.Īdvice from a well-known guru makes your cringe? Don't listen to it. The idea of doing live videos make you physically ill? Don't do it. Find another platform that works for you. Innovation is saying no to 1,000 things.' - Steve Jobsĭon't want to use Facebook to market yourself? Don't do it. I'm actually as proud of the things we haven't done as the things I have done.

It means saying no to the hundred other good ideas that there are. 'People think focus means saying yes to the thing you've got to focus on. Remember, focus is as much about what you say no to as what you pay attention to. It's a solution based on your own success in solving a problem, whether for yourself or for past clients. Your signature program is your unique 'how to' system that helps your clients achieve a set of predefined outcomes. One way to achieve this level of focus is by creating a signature program where you solve one specific problem for your clients.

One lead magnet to start building an audience.

Just remember that to start building a successful business, you only need: Sometimes we make life more complicated than it needs to be. Initially, this may require some soul searching, but in the long run, it'll be a lot easier for you to define your personal brand and market yourself more effectively with a leaner, meaner promotional strategy that'll yield better results than a scattergun marketing approach. Your business stands more chance of succeeding if you're clear about what you're good at and focus your efforts on developing and marketing that offering, rather than trying to be everything to everybody. I mean, have you ever heard anyone referred to as an 'expert of everything'? I thought not! Focusing helps define USPs and build brands You can't build authority if your offerings are too broad. Remember the saying: 'Jack of all trades, master of none'? There's a reason for it. These people are highly sought-after and charge premium rates because they've chosen to focus their efforts on developing a set of highly refined skills or in-depth knowledge within a very narrowly-defined field or area of expertise. If you think about it, specialisation is often the hallmark of people who are at the top of their game: knowledge experts, technical whizzes or master craftsmen. The key is to design your schedule around your top priorities in such a way that you're able to devote the most productive part of your day to these jobs - and nothing else! Focus increases the quality of your offering and output

'Is what I'm doing aligned with my values?'įocusing will not only help you to identify your current work priorities, but it will also help you plan your time more effectively.

'Am I spending my time on the right things?'.

'Which marketing activities do I enjoy?'.

'Which marketing activities are working for my business?'.

'What do I want to be known for? What do I feel most passionate about?'.

'What do I want to focus on in my business?'.

Instead of spreading yourself too thinly and widely, you should focus your attention, energy and time on a few things that work. It can become an endless cycle of never accomplishing anything. This 'throw everything out there and see what sticks' approach rarely works. You try something new with great enthusiasm, only to say 'That doesn't work!' after 2 weeks and move on to the next shiny object. You have hundreds of ideas in your head, all demanding equal attention.

Findfocus groups free#

You have a huge collection of free downloads waiting to be consumed. You jump from one social media platform to another. You try every marketing strategy you come across. Here's why: Focus helps with goal and priority settingĪs free-spirited entrepreneurial types, many of us take a scattergun, unstructured approach to our businesses. If I could offer new business owners any advice, it would be to stop spinning your wheels and spend some time to find focus. With so many balls to juggle and often little or no financial safety net, it's all too easy to become overwhelmed, scattered and distracted, and end up wasting a lot of energy and resources without actually achieving very much. If you are a one-person band and relatively new to running your business, then you'll know the true meaning of the phrase 'the buck stops here'!